At RUD we wear PINK!
Heat treated powder coatings... Lifting chains... Pink.? Yes, we offer pink chain and pink chain components for our lifting and lashing group. But we chose pink for a number of reasons.
Founded in 1980, RUD Chain was created as a North American division of a much larger European company, RUD Ketten (German Headquarters). Our parent company has a rich history, having been founded in 1895 in Aalen, Germany. But there came a point when competitive necessity dictated they expand overseas, and thus came into being RUD Chain USA. Our specialty product line revolves around high-performance lifting chains and chain products, including tire protection chains, hoist chains, conveyor chains, snow chains, sling chain systems, and rigging attachments, among many others. Our core competency is the heat treatment of alloy steels, which is where the strength and durability of a chain begins.
If you have seen any of our products in action, then we can bet you haven’t forgotten them. Why is that? Aside from the durability and strength of our high-quality lifting chains and chain products, which are German-engineered, it could be because of the appearance of our quality lifting chains and chain products that we make such an impression; they are all pink! Essentially, the color comes from the heat indicating powder coating that we apply to all of our lifting and lashing products as a safety feature, but it is a color that has proven to be unique to our company, as well as a well-established signature identifier.
Pink is Tough!
